The Latest Insights from International Online Marketing
Online shoppers in South Korea are extremely sensitive to discounts and rewards.
Online buyers are more likely to buy from an ecommerce site if it has a loyalty scheme, and are more likely to buy an item online if it is at a discounted price.
The most popular ecommerce sites in South Korea are Gmarket, 11 Street and Coupang, with travel, fashion and household goods being the most popular items bought online in the country. Credit cards are the most favoured payment option for online shoppers.
The South Korean ecommerce market is worth 22 billion US dollars and has a digital buyer penetration rate of 75%.