The leading Chinese social network Weibo has reached a staggering 100 million daily users. The huge daily user figure is up 43% on the previous year. Weibo is one of the most popular social networks in China and is a micro-blogging platform similar to Twitter. When looking at the number of monthly active users, the numbers are even more impressive. 222 million people access Weibo at least once a month, up 33% on the previous year. The vast majority of these users, 97%, are from China, with the social network being most popular in eastern and southern China. The typical Weibo user is young – 80% of users are aged 17 to 33 – and is using the social network to follow friends and consume gossip. For consuming more serious news, rival social networks QQ and WeChat are more popular. Social media is extremely popular in China, with over 480 million people accessing a social network at least once a month in the country.Â
