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Weibo has developed a new analytics platform.
Weibo is one of the most popular social networks in China with 212 million monthly active users, and is a micro-blogging platform similar to Twitter.
The analytics platform, called Weibo Data Center, was developed with the help of Socialbakers and is available in Chinese and English.
It allows verified businesses to analyse followers by age, gender and location; identify which followers engage with and share their content the most; identify whether other companies’ posts are paid or organic; and see advanced metrics for the previous week, month or quarter.
It also intends to introduce advert management in the next few months.
Marketers who have verified business accounts and want try out Weibo Data Center can access the platform through the Weibo website.