Weibo Launches Ecommerce Feature

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The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest online shopping day of the year in China, similar to Black Friday in the US. Weibo now allows users to buy and sell items on the social network. Users can advertise up to 9 items in one post, including prices and product descriptions. The feature will only be available to users with over 1,000 followers, in an attempt to prevent dodgy users selling counterfeit products. Users will also be able to repost listings by third-party ecommerce sites such as Taobao, Tmall and Weimai. Weibo is one of the most popular social networks in China, with around 212 million monthly active users, and is a micro-blogging platform similar to Twitter. Social commerce is growing in popularity around the world. Recent research by Market Track found that over half of US internet users will use social media to some degree to do their Christmas shopping. 

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