The Latest Insights from International Online Marketing
The Middle Eastern ecommerce platform Wadi has received 67 million US dollars’ worth of investment.
Wadi is an ecommerce site targeting Saudi Arabia and the United Arab Emirates, and lists more than 150,000 products.
Most of the investment comes from Al Tayyar Travel Group.
Wadi has said it will use the money to expand into other Middle Eastern and North African markets, as well as improve customer service and operations.
Al Tayyar Travel Group has said it will help Wadi with logistics, cargo and fulfilment support.
The Middle East ecommerce market is worth around 14 billion US dollars currently, with this predicted to rise to 20 billion US dollars by 2020.