The Vietnamese fashion industry used cutting edge technology in its latest annual fashion show, which took place last week.
The Vietnamese fashion site Zalora had all items that were showcased in its fashion show on its website, with users being able to click and order items in real-time as the show progressed.
Fashion lovers who were at the show were also able to scan a QR code or download an app in order to view product information and place orders.
The vast majority, over 90%, of Vietnam's internet users access the web using a smartphone, and the number of smartphone users is growing fast.
Last year, the Vietnamese smartphone market grew by 24%, and with only around a third of people currently having a smartphone in the country, there is still plenty of room for future growth.Â
