The Latest Insights from International Online Marketing
Video advertising is booming in Indonesia, according to research by TubeMogul.
The research revealed that 90 million pre-roll video ads were played on desktops every day in the second quarter of this year, up a staggering 1,600% on the same period last year.
Video advertising also increased on mobiles, up 21% on the last quarter.
Indonesia is one of the rising stars in the Asian online economy.
Earlier this year, the Chinese search giant Baidu announced it intended to break into the lucrative market.
With internet penetration at around just 20% in the country, Indonesia has huge potential for future growth.