VK Messenger looks set to exceed 42 million users in Russia by the end of the year. An estimate from eMarketer has predicted that the number of users on the platform in the country will grow by 13.8% in 2017. If this number is indeed reached by the end of the year, then more than 9 in every 10 Russian mobile messaging users will be using VK. It is also estimated that by 2021, the number of Russians using VK Messenger will grow to reach more than 54 million users. Another study found that 26% of Russians aged between 12 and 64 currently access the VK app every day, compared to just 23% who use the more globally popular WhatsApp.