Biddable Media expert Jim Banks explains how businesses can make the most of it, and the potential pitfalls to be aware of.
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Currently working as Director of Paid Media at Groove, Jim Banks helps clients with their biddable media campaigns and their advertising on PPC platforms such as Google Adwords and Bing. After he founded his own Paid Search agency, he worked on over 1,000 sites for businesses all around the world before moving to CheapFlights.com to head their PPC division. Now speaking at industry events all around the world, Jim is the man to go to for marketing expertise.