With consumer buying behaviour based more and more around ecommerce marketplaces, how can and should a business make sure that they utilise these platforms and optimise their offering to suit the characteristics of each? We talk to Chris Dawson about the different options available, the advantages marketplaces bring, how to get the most out of them and where ecommerce is heading in the future.
Chris is the co-founder and editor of Tamebay and works on the site full time, writing and attending numerous ecommerce events throughout the year. He has many years of experience dealing with online marketplaces, even making his living buying and selling on eBay for over eight years. He has appeared on BBC News and Sky as an expert in his field.