Using keyword search intent to improve your online marketing efforts

Making the most of user intent

Using keyword search intent to improve online marketing

According to Google's answer box and crazyegg.com, “user intent is a major factor in search engine optimisation and conversion optimisation”. But what exactly is user intent, and how can it complement your marketing efforts? This guide will explore the concept of intent marketing, concentrating on user intent.

What the 'Using keyword search intent to improve your online marketing efforts' guide offers:

A modern layout and engaging content

Our guide combines useful information with great design and multimedia to illustrate the points.

Learn about user intent categories

The guide looks in depth at user intent and the categories queries can be divided into.

International relevance

You'll find plenty of examples of search results pages both for Google and Yandex.

Practical take-aways

Find out how search engines are able to determine user intent, and whether this works differently in mobile and voice search.

A closer look at intent marketing

Intent marketing is getting more and more popular, find out how it can help you!

Professional help to be at the top of your game

The information in this chapter is provided by industry experts.

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