Understanding user behaviour when creating marketing content

How psychology can help you engage with your customers

Understanding User Behaviour when creating Marketing Content

To be able to create content which is helpful, engaging and capable of persuading a target audience, understanding consumer behaviour is essential. Psychology is the basis from which we understand all human behaviour, in this case reactions to marketing material. By using psychological insights, we can design more effective campaigns. Amongst others, in this guide we look at how our brains work, and the importance of being aware of the needs and trends amongst different generations and cultures within a specific country.

What the 'Understanding user behaviour when creating marketing content' guide covers:

A modern layout

Our guide combines useful information with great design and lots of useful screenshots

How psychology can help your marketing approach

Psychology can really help you approach and engage your customers. Find out why

International relevance

The way people approach products and communicate with brands is different from country to country. Know what to look out for

Practical insights

What are the different brain systems and behavioural principles? And how can they inform your approach? Find out here

Real-life examples

Our guide is full of examples from famous international campaigns to illustrate the points

Professional help to be at the top of your game

Our author is a marketing expert with academic background in business and psychology

What a free subscription gives you:

A free subscription to our Know-How platform gives you access to quality content on international digital marketing delivered in lots of different formats: videos, guides, interviews, e-learning courses, quizzes and more… it's the only platform of its kind!

A free subscription gives you access to:

10 video briefings/catch-up TV videos per month

2 guides per month

2 e-learning courses/quizzes per month

Subscribe for FREE TODAY and stay up to date on the latest developments in the industry delivered in your favourite format!

Select Country

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe