To be able to create content which is helpful, engaging and capable of persuading a target audience, understanding consumer behaviour is essential. Psychology is the basis from which we understand all human behaviour, in this case reactions to marketing material. By using psychological insights, we can design more effective campaigns. Amongst others, in this guide we look at how our brains work, and the importance of being aware of the needs and trends amongst different generations and cultures within a specific country.
Our guide combines useful information with great design and lots of useful screenshots
Psychology can really help you approach and engage your customers. Find out why
The way people approach products and communicate with brands is different from country to country. Know what to look out for
What are the different brain systems and behavioural principles? And how can they inform your approach? Find out here
Our guide is full of examples from famous international campaigns to illustrate the points
Our author is a marketing expert with academic background in business and psychology
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