Understanding user behaviour when creating marketing content

How psychology can help you engage with your customers

Understanding User Behaviour when creating Marketing Content

To be able to create content which is helpful, engaging and capable of persuading a target audience, understanding consumer behaviour is essential. Psychology is the basis from which we understand all human behaviour, in this case reactions to marketing material. By using psychological insights, we can design more effective campaigns. Amongst others, in this guide we look at how our brains work, and the importance of being aware of the needs and trends amongst different generations and cultures within a specific country.

What the ‘Understanding user behaviour when creating marketing content’ guide covers:

A modern layout

Our guide combines useful information with great design and lots of useful screenshots

How psychology can help your marketing approach

Psychology can really help you approach and engage your customers. Find out why

International relevance

The way people approach products and communicate with brands is different from country to country. Know what to look out for

Practical insights

What are the different brain systems and behavioural principles? And how can they inform your approach? Find out here

Real-life examples

Our guide is full of examples from famous international campaigns to illustrate the points

Professional help to be at the top of your game

Our author is a marketing expert with academic background in business and psychology

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