Understanding ad blocking and its consequences

Ad blocking has really taken off recently. More and more people are using it, and advertisers, publishers and tech companies are struggling to react. So how much of a problem is it, and what can advertisers do about it? This guide will address these points and more. From reading this guide, you will learn:

  • what ad blocking is
  • why people block ads
  • the prevalence of ad blocking around the world
  • ad blocking on mobile
  • characteristics of people who block ads
  • how advertisers can reach their audience and bypass ad blocking

Whether you are just getting started in online advertising or if you want to improve your existing efforts, this guide is a must for anyone wanting to understand the impact of ad blocking and how advertisers must react to it.