Ad blocking has really taken off recently. More and more people are using it, and advertisers, publishers and tech companies are struggling to react. So how much of a problem is it, and what can advertisers do about it? This guide will address these points and more. From reading this guide, you will learn:
Whether you are just getting started in online advertising or if you want to improve your existing efforts, this guide is a must for anyone wanting to understand the impact of ad blocking and how advertisers must react to it.