The Latest Insights from International Online Marketing
Comscore has published its predictions for online spending this holiday season in the US.
It predicts that Americans will spend 70 billion US dollars online between now and New Year, up 14% on the amount spent online during the same period last year.
Sales on desktops are expected to slow down, whereas sales on smartphones and tablets are booming.
In real-terms, however, desktop sales still greatly outnumber mobile transactions.
The huge popularity of discount sales days such as Black Friday and Cyber Monday is expected to bring in many billions of dollars on those two days alone.