 According to a recent study, UK social media users are likely to be turned off a brand if they are bombarded by them. The study, done by The Chartered Institute of Marketing, showed that 52% of users said that too much coverage from one brand would have a negative effect, rather than a positive one. Bombardment was even judged to be worse than a brand making false claims about content or have a negative story appear about them in the media. However, another study taken over a year ago by Atomik Research, showed that social media users were already frustrated by brands posting too many social media updates, demonstrating that brands are perhaps unwilling to prioritise quality over quantity.
