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Twitter introduced an advertising option for its Moments feature; a move which is strikingly similar to the service offered by Chinese messaging app, WeChat.
Twitter will allow one advertiser every day to run a Promoted Moments campaign for 24 hours. The Promoted Moments channel will be “prominently displayed” on the site, with advertisers having the ability to curate tweets, pictures and videos.
The first Promoted Moments ad campaign will run this week, promoting the new film Creed.
This is just the latest of a slew of new features that Twitter has announced in recent weeks. Earlier this month, Twitter introduced a poling feature, as well as conversion lift reports which allow advertisers to see how effective their ads really are.