Twitter Embraces Experiential Marketing In Philippines

The Latest Insights from International Online Marketing

Twitter has embraced experiential marketing and launched an installation called #TwitterCityPH at The Mind Museum in the Philippines. #TwitterCityPH is an interactive space that contains a food court, basketball court, TV booth, photo booth and other attractions. It aims to immerse visitors in Filipino culture and showcase how important Twitter has become in the country. Twitter is immensely popular in the Philippines, with 69% of Filipino Twitter users engaging with the social network every day, compared to a global average of 33%. The Philippines has an internet penetration rate of 39%, equivalent to around 39 million people. Twitter is one of the most popular micro-blogging platforms in the world, with almost 320 million monthly active users. 

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