The Turkish ecommerce market has huge growth potential, mainly due to its young population, according to the founder of the Turkish ecommerce site Trendyol. Demet Mutlu, Trendyol's founder, recently commented on the country's online shopping market, saying: “If you set up the right business model and target young people, there is tremendous growth potential in ecommerce, even more so than in the US or Europe”. Turkey has a population of 79 million people, with a median age of around 30, and these young people are extremely tech savvy, with mobile penetration at almost 95%. Currently, just 2% of Turkey's retail revenue comes from ecommerce sites, much less than the 5% average in emerging markets and 7% average in developed markets. With so much growth still to come, Mutlu is urging businesses to consider the Turkish market when expanding internationally.