How to track the effectiveness of your LinkedIn campaigns using Google Analytics

Using UTM tags for optimal results

How to track the effectiveness of your LinkedIn campaigns using Google Analytics

This Know-How guide looks at how to achieve better and more meaningful data in your Google Analytics accounts from your LinkedIn traffic by making effective use of UTM codes. Sound good? Read on.

What the 'How to track the effectiveness of your LinkedIn campaigns using Google Analytics' guide offers:

A modern and engaging design

Our guides combine useful information with great design and helpful screenshots.

Making the most of your data

The guide concentrates on the effective use of UTM tags when gathering data from your LinkedIn campaigns.

All about UTM codes

Find out what UTM codes are, why they are important, and how to set them up correctly.

The importance of a glossary

You may not have thought about this before, but a good glossary of UTM terms is essential. Find out why.

How to read the Google Analytics report

If you're unsure of where your UTM tags will appear in Google Analytics, you will find this guide very helpful.

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The information in this chapter is provided by industry experts with years of experience.

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