The wonderful world of Wechat and Weibo

Social media in China looks very different to anywhere else in the world, so understanding the popular Chinese platforms and how to develop a presence on them is vital to achieving any growth or success in the country. We introduce you to the leading platforms, Wechat and Weibo, explaining their key functionalities and the ways in which businesses can use them to engage with a target audience and develop brand awareness. We also look at examples of global brands using the platforms successfully.