False friends are words in different languages which are similar in spelling or pronunciation, but have different meanings. These words can sometimes be mistranslated from one language to another, or miswritten by non-native copywriters, based on the incorrect assumption that they mean the same thing, and can cause much confusion for the reader. From reading this guide, you will learn:
- what false friends are
- how false friends can damage your image
- the effect false friends have on bounce rates
- where to look for false friends
- how to avoid false friends
Whether you are just getting started with international digital marketing or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they avoid false friends in their content.