There has been a big change in the digital landscape of Mexico in the last decade. This can be attributed to many factors, such as the introduction of new technologies, infrastructure improvements, and smartphones being more accessible to the public. The number of internet users in the country has risen by more than 100% in the last ten years, and the digital marketing spend with it, with more than 660 million dollars being spent on digital marketing every year.
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This guide is all about digital marketing opportunities in Mexico, where 70 million people are online!
What is the internet penetration in Mexico? And how about the most used social media platforms? Find out here!
Our guide includes only up-to-date information and recent stats to give you a picture of the current state of digital in Mexico
The information in this chapter is provided by native industry experts from Mexico
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