The current digital landscape in Spain

Online trends and behaviours

The current digital landscape in Spain

Thinking about expanding into Spain? Despite the negative effects the economic crisis has had on the country, e-commerce is expected to grow by more than five million euros in the next three years, and 85% of the population is now online. This guide gives an overview of the digital landscape in the country and provides key information to target this market.

What 'The current digital landscape in Spain' offers:

A modern, reader-friendly layout

Our guide combines useful information with great design.

An overview of the online landscape in the country

From search engines and social media to culture and e-commerce, this guide aims to provide a 360° overview of the digital landscape in Spain.

Opportunities for businesses

We concentrate on how businesses can make the most of each area of digital to be a success with the Spanish audience.

Practical take-aways

Where is the internet connection better? What are the most used devices? Find out this and more in the guide.

A focus on language

Spain has considerable linguistic variety, and marketers should be aware of which variation of Spanish to target.

Advice from Spanish natives

The information in this chapter is provided by industry experts and Spanish speakers.

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