The Power of Social Media for Chester Zoo

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There is nothing people love more than sharing pictures of cute animals, so a zoo will have an immediate advantage when it comes to great social content to share. But of course a social strategy needs to go beyond that; capturing imagination, building awareness and interest and ultimately driving growth for the business. Caroline Sanger-Davies, Head of Marketing at Chester Zoo, explains the role of social in its digital strategy and how it utilises social channels to add value to other activities. 

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