Paul Rouke from PRWD discusses the value of different opinions and business humility in optimisation. He explains why it's vital that CEOs fully understand the customer experience on their sites, and why to ensure analytics tools are working correctly before adding new layers. Paul also touches on the changing face of the CRO industry and why even with the addition of AI, people will always matter.
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Paul Rouke is a CRO specialist, who is a published author of the book The Growth Strategy That's Being Ignored. He is also the CEO and founder of PRWD where he acts as consultant and trainer in conversion optimisation with over 15 years' experience.