The Past, Present And Future Of Shell On Social Media

Global social expert Americo Silva explains Shell's media strategy.

Global Social Strategies

Despite being a globally recognised brand, Shell still has to engage its consumers around the world. Americo Silva, the company's global head of digital and social media, joins us to talk us through how it achieves that goal.

You'll find out about:

  • The attraction of chinese social media
  • The success of past social media strategies at Shell

With around 25 years experience working with Shell, Americo now controls the digital aspect of the company's social media presence across the globe.

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