The Languages You Need To Use For Middle East Success

The Latest Insights from International Online Marketing

Research has revealed differing language preferences for apps in the Middle East. The study, by On Device Research, found that 81% of Saudi Arabian smartphone users downloaded apps written in Arabic. In contrast, just 39% of smartphone users in the UAE said they downloaded Arabic language apps, with many expressing a preference for international apps. This shows that while an English language app may be the best approach when targeting the UAE, an Arabic language app is essential for success in Saudi Arabia. The Middle East has a strong smartphone penetration, with smartphone owners being very active on apps. Over half of smartphone owners in Saudi Arabia, the UAE, Egypt, Jordan and Lebanon said they had downloaded at least 5 apps in the last month, with 40% saying they were prepared to pay to download an app. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe