The Impact of False Friends on Online Content

An introduction to false friends and their dangers

How To Avoid False Friends

False friends are words in different languages which are similar in spelling or pronunciation, but have different meanings. These words are sometimes translated from one language to another, based on the assumption that they mean the same thing, but in many cases they don’t, and can in fact cause much confusion for the reader. We have put together this guide to explain what false friends are, how they can damage your image, the effect they have on bounce rates, where to look for them and how to avoid them.

The Impact Of False Friends On Online Content

A modern layout

Our guide combines useful information with great design

An introduction to false friends

Our guide explains what false friends are and the impact they can have

Multilingual examples

See examples of common false friends in English, French, Spanish, Italian and Turkish

False friends and SEO

We discuss the link between false friends and bounce rates

Get our dos and don’ts list

We explain how to avoid false friends in your content

Professional help to be at the top of your game

The information in this guide is provided by marketing experts

FIND OUT ABOUT FALSE FRIENDS NOW!

Read our guide on false friends and the challenges they pose for digital marketers. We look at what they are, where to look out for them and how to avoid them.

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