False friends are words in different languages which are similar in spelling or pronunciation, but have different meanings. These words are sometimes translated from one language to another, based on the assumption that they mean the same thing, but in many cases they don’t, and can in fact cause much confusion for the reader. We have put together this guide to explain what false friends are, how they can damage your image, the effect they have on bounce rates, where to look for them and how to avoid them.
Our guide combines useful information with great design
Our guide explains what false friends are and the impact they can have
See examples of common false friends in English, French, Spanish, Italian and Turkish
We discuss the link between false friends and bounce rates
We explain how to avoid false friends in your content
The information in this guide is provided by marketing experts
Read our guide on false friends and the challenges they pose for digital marketers. We look at what they are, where to look out for them and how to avoid them.