As marketers, we see every day that things are changing and changing fast. Jono Alderson from Linkdex challenges us to rethink our concept of a brand and discusses how brands will need to adapt in order to fulfil the needs of increasingly demanding customers.
Find out how to:
With over a decade of experience in digital strategies, Jono Alderson is an international speaker, presenter, trainer and workshop leader specialising in a variety of topics. Using his expertise in SEO, analytics, brand strategy and much more, Jono helps businesses to create better digital strategies, and improve their marketing. Currently working for Linkdex as its Head of Insight, he has worked with agencies, startups, household brands, FTSE 100 companies and global enterprises to deliver successful SEO, content, analytics and brand strategies.