The Future For Search Marketers

Cedric Chambaz from Bing Ads talks to us about how search has progressed.

Is the Future Bright In Search?

As search continues to change and develop, so does the role of the search marketer. Head of Marketing Europe for Bing Ads, Cedric Chambaz, discusses how focusing on the users rather than keywords is taking marketing back to basics and how data can and should be used to improve the performance of campaigns and why Excel should be a marketer's best friend.

In charge of European Marketing at Bing, Cedric has worked at Microsoft for nearly a decade. He is also an international speaker, and has worked in Singapore, Paris and London

How Does A marketers job change with the progression of Search?

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