Winston Churchill famously said: “Russia is a riddle wrapped in a mystery inside an enigma.” Just think about the fact that the Russians have their own name for the Russian internet space ⎯ RUnet! The diversity of search platforms and social networks in the country allows for very detailed targeting, but there are several things to be aware of when targeting the Russian market.
Our guide combines useful information with great design, useful graphs and tables
We provide the latest stats on internet penetration, online users, access devices and more.
The focus in this guide is on Russia, a vast country with a big online market.
Which language should you use for your Russian campaigns? and what are the pitfalls online marketers need to look out for in this market? Find out here!
We provide tips and advice from Russian culture experts to avoid failure in the Russian market and to help you cater for your Russian customers
The information in this chapter is provided by industry experts and native Russian speakers
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