China has a strong presence online, and a vast internet user base. However, it is not easy to create successful strategies when targeting this country, as it varies considerably from western markets. This guide will give you access to the latest data and practical advice to tailor your Chinese campaigns.
Our guide combines useful information with great design and explanatory tables and images
The information included in this guide is up-to-date and provided by native speakers who have a deep knowledge of both the country and the language.
Our guide focuses on China, where the number of internet users equals to double the population of the US. Wouldn't you like to find out more about their online habits?
Aside from a helpful checklist for marketers targeting China, each section points out the aspects to be aware of when creating Chinese campaigns
Social media are big in China, and the country has its own platforms. Find out more about these
The information in this chapter is provided by industry experts and native Chinese speakers
Follow us on a journey through China’s online habits, e-commerce trends, social media platforms, language and cultural aspects that international marketers should be aware of.
Read our guide now, and make sure that you know what to look out for when targeting China!