Thai Consumers Lack Trust In Ecommerce

Fraud fears are driving the distrust of ecommerce

Research from ACI Worldwide has revealed that consumers in Thailand lack trust in the ecommerce industry. The reason behind this lies in the fact that there are currently high levels of fraud in the country, with 32% of those questioned saying they had experienced it in the last 12 months. The study showed that ecommerce and mcommerce were two of the primary sources of fraud, leading to only 17% of those who used mcommerce, and 12% of those using ecommerce, believing they were protected from fraud. Research also showed that 40% of those who shop online prefer alternative payments methods such as e-wallets or cash on delivery. Leslie Choo, general manager and vice president of ACI Worldwide, said that this made it “imperative that merchants provide secure payments options for their clients”. 

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