Following investment into the broadcast of entertainment content and NBA games, Tencent has seen a huge surge in online advertising revenue. In the first quarter of this year, the company's net income increased by a third to an all-time high of 1.4 billion US dollars. The move to stream NBA content in particular, has attracted big-budget advertisers to the service allowing for an online advertising revenue increase of 73%, even though the Chinese economy is currently slowing. Analysts at RHB Research Institute in Hong Kong noted that the “advertising is rising at a much faster pace than the rest of the company.”Â
