Large international websites with huge numbers of pages, different languages and country targets present big technical challenges for SEOs to ensure that both search engines and users see relevant, accurate and up-to-date content. Head of International SEO at CareerBuilder, David Carralon, shares advice from his years of experience discussing technical fundamentals, why and how to effectively audit and how to prioritise based on impact.
David Carralon is a Search Engine Marketing professional with over 10 years’ experience in International and Multilingual SEO within the education and government sector. Currently working at CareerBuilder.com, David has extensive consultancy experience in working on corporate projects alongside global, regional and teams and discerning stakeholders. He is also a keen evangelist and advocate of SEO and digital marketing at the enterprise. He currently works closely with global and regional teams on a range of advanced SEO tactics and strategies.