As the online world continues to change and develop, so do online customers. Understanding just who our customers are, what they need and what they are interested in is key to success. In this presentation Andy looks at how to find out what makes your customers tick, wherever they are in the world, and apply that to your global campaigns.
You won't feel left behind or blinded by science with our guides which explain everything in a straightforward easy to digest way.
We know you want the low down - but you don't want low energy from poorly represented content. Live the life of learning we say.
Remember "wysiwig" meaning "what you see is what you get?" Webcertain offers "What you need to know is what you get" - which believe me isn't actually so easy to do - if you're not dealing with people with the same challenges every dolly day.