Hotels.com is one of the largest online travel sites in the world. We're joined by Michael Korkia from the company, to discuss the Russian travel sector. He talks about the recent growth in the market, changing consumer behaviour in the country, and how Google and Yandex should be utilised to ensure the widest possible audience can be reached.
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Michael has been a part of Hotels.com since 2010, and has worked his up through the marketing department to become senior marketing manager. He now deals with markets all across the world, setting global marketing strategies.