Targeting Russian Travel Audiences With Yandex & Google

Michael Korkia shows us how best businesses can find success in the Russian travel market.

Getting To Grips With The Russian Travel Market

Hotels.com is one of the largest online travel sites in the world. We're joined by Michael Korkia from the company, to discuss the Russian travel sector. He talks about the recent growth in the market, changing consumer behaviour in the country, and how Google and Yandex should be utilised to ensure the widest possible audience can be reached.

Find out more about:

  • The continuing growth of the Russian travel market
  • Targeting tourism internally and externally
  • Why both Google and Yandex should be treated equally importantly

Michael has been a part of Hotels.com since 2010, and has worked his up through the marketing department to become senior marketing manager. He now deals with markets all across the world, setting global marketing strategies.

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