The number of Swedish mobile ecommerce shoppers has risen by 79% in 2016. The data released by Cuponation showed that more users now shop on mobile devices, whilst six out of every 10 mobile users are women. The Nordic Managing Director at CupoNation also added that this has led to increased sales on events such as Black Friday, which “doubled its sales in 2016 compared to the previous year”. Overall, the country's ecommerce market grew by 11% in 2016, reaching nearly 11 billion Euros.Â
