Study Reveals Extent Of Danish Ecommerce Spontaneity

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10 September 2015. A study by FDIH has shown which online purchases are typically planned in advance and which are bought more spontaneously in Denmark. Travel tickets were most often bought with prior planning, but clothes, shoes and accessories were more likely to have been bought on the spur of the moment with no prior planning. Grocery items were also likely to be bought on the spur of the moment. The Danish B2C ecommerce market is predicted to the worth 90 billion Danish krone this year.

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