The number of Arab internet users is growing dramatically. A study by Orient Planet Research predicts that internet penetration in the Arab world will hit 55% by 2018, up from just 38% in 2014. It is predicted that there will be 226 million internet users in the region by that time. The study shows that the Middle East and North Africa is an extremely valuable target market for businesses who want to establish themselves early into a market with a growing internet population. The study revealed that Bahrain currently has the highest internet penetration levels in the Middle East, at 74%. Kuwait has the highest levels of mobile subscriptions, with a penetration rate of 195%.