The Latest Insights from International Online Marketing
Rocket Internet has launched a new fund worth 420 million US dollars.
Rocket Internet is famous for helping to launch internet-related companies in new markets based on proven business models.
The new fund will be used to provide capital to start-ups, something that will be in demand as investment for such businesses is becoming increasingly hard to secure thanks to investors being more cautious with their money.
One of its biggest successes, the European fashion site Zalando, recently announced that it saw a 31% rise in profits, despite the unseasonably warm winter.
The clothing company had been anticipating lower than average winter sales and had adjusted its purchases to reflect that.