1 September 2015. And finally, Disney is soon to kick off its online marketing campaign for Star Wars toys and merchandise. On 3rd September, Disney will unveil the new toys on an hourly basis in cities all around the world, with the unveilings all being filmed and uploaded to YouTube. It will also have coverage on the American TV station ABC. The unveilings are designed to be an exciting build up for when the toys will be released for sale in stores, at midnight. The toy industry is worth billions worldwide. Sales of toys in the US alone are expected to reach almost 20 billion US dollars this year. The new Star Wars film, Star Wars: The Force Awakens, will be released in cinemas on the 18th December.