Split-Testing – What, How and Why

Dan Coxen-John talks to us about the technique of split-testing.

Making Split-testing work

Split-testing comes in a variety of forms and the principle of testing and comparing web page performance is a popular one. Dan explains why and how should you run these tests, and what should you be looking for.

Find out more about how to:

  • Implementing split-testing
  • Why they are vital to creating a successful site

Dan Croxen-John is the founder of AWA Digital, and is recognised as a global expert in e-commerce Conversion Rate Optimisation and is a popular speaker at CRO conferences all over the world.

See Why Testing Can Improve Web Page Performance

Webcertain.TV speaks to experts in every digital marketing domain including SEO, CRO and other areas of the industry. With Catch-up TV you can view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme every broadcast.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

eLearning,eLearning Course,Quizzes
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe