Split-Testing – What, How and Why

Dan Coxen-John talks to us about the technique of split-testing.

Making Split-testing work

Split-testing comes in a variety of forms and the principle of testing and comparing web page performance is a popular one. Dan explains why and how should you run these tests, and what should you be looking for.

Find out more about how to:

  • Implementing split-testing
  • Why they are vital to creating a successful site

Dan Croxen-John is the founder of AWA Digital, and is recognised as a global expert in e-commerce Conversion Rate Optimisation and is a popular speaker at CRO conferences all over the world.

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