Spanish Ecommerce Market Dominated By Global Giants

The Latest Insights from International Online Marketing

Research from comScore has revealed that Spain's ecommerce market is dominated by international giants. Amazon was the most popular ecommerce site in the country, with almost 7 million people having bought from the site in July this year. eBay came in second place, with almost 5 million unique shoppers during the same time period, followed by the Chinese ecommerce giant Alibaba in third place. The first Spanish site to appear on the list, El Corte Inglés, came in at number four. Ecommerce forms only 5% of the total retail market in Spain, making it relatively immature. Due to Spain's large population size, however, it is the fourth biggest ecommerce market in Western Europe, bringing in around 16 billion US dollars a year.

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