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The music company Sony has pledged to expand its presence in Africa.
It has just opened an office in Nigeria and is in the process of registering its business in Kenya.
A Sony spokesperson commented on the expansion, saying: “As the region continues to grow, we see significant opportunities to market the incredible local talent in Africa to the rest of the world.”
Sony is not the only music company to turn its attention to the promising African market.
Universal Music Group has also said it intends to focus its international expansion efforts on Africa over the next few years.