Research by Emarketer has revealed that social media is most popular amongst young women in Italy.
Overall in the country, professional social networks were used by 13% of men and 11% of women, with non-professional social networks being used by 58% of women and 55% of men.
Highest uptake of non-professional social networks was amongst women aged 18 to 19, with 90% of women in this age range being active on social media.
Professional social networks were most popular amongst users aged 25 to 34.Â