The Latest Insights from International Online Marketing
Research by Emarketer has revealed that social media is most popular amongst young women in Italy.
Overall in the country, professional social networks were used by 13% of men and 11% of women, with non-professional social networks being used by 58% of women and 55% of men.
Highest uptake of non-professional social networks was amongst women aged 18 to 19, with 90% of women in this age range being active on social media.
Professional social networks were most popular amongst users aged 25 to 34.