Social Media Most Popular Amongst Young Women In Italy

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Research by Emarketer has revealed that social media is most popular amongst young women in Italy. Overall in the country, professional social networks were used by 13% of men and 11% of women, with non-professional social networks being used by 58% of women and 55% of men. Highest uptake of non-professional social networks was amongst women aged 18 to 19, with 90% of women in this age range being active on social media. Professional social networks were most popular amongst users aged 25 to 34. 

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