The Latest Insights from International Online Marketing
7 August 2015.
The Indian ecommerce site Snapdeal has teamed up with HDFC Bank to launch an ecommerce credit card for use on the site, in partnership with Visa.
It is hoped that the credit card will encourage more people from second and third tier cities to try online payment options.
Despite accounting for around 70% of buyers, people from second and third tier cities account for a tiny proportion of online payments. Cash-on-delivery is the preferred payment option for the vast majority of these people.
Indians wishing to apply for the credit card can do so on the Snapdeal website, mobile site and app.