Smartphone Sales On The Rise In Venezuela

The rise is driving internet penetration

There is set to be a huge increase in sales of LTE smartphones in the Venezuelan market. Having made up under 6% of all smartphone sales in 2015, a report from Pyramid Research forecasts that by 2020 sales of the advanced devices will rise to over 51%. The total sales of all smartphones in the country is expected to drop by 200,000 units, to 2.6 million this year due to political and economic insecurity, but is then expected to rise to 6.5 million by 2020. This increase in total sales and increased percentage of more modern smartphones, means that whilst last year 40% of phones had 2G, by 2020 only 8% will. With a higher level of LTE phones in the country, this will ensure better connectivity and a more mature online market for businesses to target. 

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