The Latest Insights from International Online Marketing
12 August 2015.
Smartphone ownership is rapidly increasing in Argentina, according to research by Carrier y Asociados.
31 million Argentineans have a mobile phone, equivalent to 71% of the population.
The vast majority of new mobile phones bought today are smartphones, accounting for 84% of mobile phone sales last year.
This is a dramatic increase from just 5 years ago, when just 14% of mobile phones sold were smartphones.
This trend is expected to continue, with almost 20 million Argentinean smartphone owners predicted by 2019, up from the present-day 13 million.
The majority of these smartphones are running on slow internet speeds, however, with only 9% of people saying their phone used 4G, far below the Latin American average of 23%.
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